In the spirit of our Apple week, I decided to blog about one of the best ads of the last decade. Apple has always been a trendsetter when it comes to style and technology, but with these ads, Apple had started something epic...the silhouette of a person dancing to a song that they're listening to on their Ipod. By viewing this ad, a person can imagine themselves owning an Ipod and jamming wherever or whenever. On the left, there is a woman smiling while dancing to her Ipod.
To the right, there is a silhouette of a guy looking like he's playing an air guitar to a song on his Ipod. Many guys, if not all, can relate to hearing our favorite song on our mp3 and pretending to be the drummer or the guitar player. We would play it with feeling. These ads made you remember these moments and wanted to make new ones.
These ads help take mp3 players to another level where Microsoft created some competition with a product called Zune. There were other companies creating ads very similar to Apple’s. This was a great marketing strategy and the profits showed for Apple. Today, Ipods still are the biggest music player in the world. Various types have hit the stores over the years. Apple continues to be the cutting edge company in technology, and this was the ad to help take Ipods to a new level.
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