Apple's Origin of Ads: The Seeds that Planted Success

In the spirit of showing respect to this great brand Apple, I wanted to go back and focus on how they started in marketing their computers. The advertising looks so B.C. now, but looking back during the early 80s at brands and their advertising, Apple has done one thing consistently over the past 30 years...cutting edge marketing and advertising.

The ad above is a huge step in the cutting edge area. The ad clearly plays on the biblical story of Adam and Eve and how the importance of the apple in that story connects to how important Apple should be. With a slogan saying, "We're looking for the most original use of an Apple since Adam", it puts their product in the forbidden realm which is so great that it makes you sin. Ads from the past weren't as risky. This makes it one of the risky ads of its time.

The ad below is an ad that shows the dominance of what Apple stands for even today...being the Ultimate Personal Computer. In ads for Apple in the past, they were very direct on bragging about how good their products were than the competition. As of today, they still make ads bragging, but they are more subtle today probably due to the emergence of Microsoft during the mid 80s. Either way, cheers to Apple and their 3 decades of great ads and marketing.