Corona: Simple, but Great

This ad was one of the great examples I've seen recently when it comes to simple, but great advertising for a product. The Corona beer ads all take place on a beach and it's always two beers with a lime slice. The beach represents beautiful paradise and the colors are perfect and relaxing. The purpose of this particular ad is that one beer is almost full while the other beer is almost empty. Next to the full beer, it says "High tide" and next to the empty beer, it says, "Low Tide". The sayings are references to how the ocean goes when waves are formed. It also connects to how it looks when one beer is opened and how it looks when a beer is closed. I think this is a humorous ad. The other thing the ad does simply, but great is the fact that the camera angle is focused strictly on the bottles. Everything in the ad is in the back. It draws your eyes to the bottles first instead of looking at the beach. Even when you look at the setting, you can't help but to look at the bottles as well.