Frito Lay turning South Park's Cheesy Poofs into Reality

In the spirit of the 15th year of the animated cable show South Park, Frito-Lay is gearing up to turn certain bags of Cheetos into the actual show's version Cheesy Poofs. This will take place in the fall, but only for a limited time. The Cheesy Poofs comes from an episode in the earlier days of the show, where Cartman (as seen above) is obsess with the chessy snack. Above is a video of Cartman singing the jingle for Cheesy Poofs.

I think that it is a brilliant idea for South Park to allow Frito-Lay to advertise their idea because this is how both companies can make more money. Many people will go out and purchase the bag because it's a South Park reference...a classy reference overall in the show's 15th year history. It is also smart for Frito-Lay to do this because they are bringing various groups of people to buy more of their snacks and they are also charging more money than usual for the bag because of the novelty aspect of it. This deal seems to work out for everyone and the marketing skill is simple, but will make a lot of money.