Over the past year, State Farm Auto Insurance has been having a "Magic Jingle" campaign where people who have the insurance can sing the jingle and receive anything they want. Above is one of the commercials where a couple is arguing about the accident that they just caused. The girlfriend complains while the boyfriend sings the jingle. As the boyfriend finishes the jingle, the girlfriend wishes for a new partner of her dreams.The boyfriend does the same while the State Farm agent files the claim. How does the commercials promote the importance of car insurance or what does State Farm really can do for a person who needs car insurance?
State Farm gives the illusion if you have their insurance, you can get your car taking care of plus anything your heart desires. I have car insurance, and none of those things have ever happened to me. Maybe if I say the slogan of my insurance, I will get an agent at my door who will grant my wishes. It seems like humor is the approach to take away the seriousness of insurance so people could have less stress in this recessive economy.
It doesn't matter if there is a catchy jingle, wishes granted, or agents solving problems instantly, car insurance will never be funny. Trying to take the person's mind of the seriousness of insurance by appealing to humor and other desires will not work.
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