This ad above is for AT&T Wireless, which shows creative genius. The purpose for the ad is to depict the wireless coverage is all over the world, and the phone just blends into the background. The picture shows a phone laying against trees or bushes while a chameleon discovers the phone. If you look closer, the picture is made up of hands, fingers, and arms. The branches are arms, the chameleon and trees are hands and fingers. I thought it was genius because it shows a earthy tone to their company. The hands represent protection, but open to everyone. The chameleon represents blending in everywhere. The fact that it is made with arms, it depicts having control on their service. That means AT&T does a great drop of having coverage. The creativity in this ad is probably the best I have seen in a very long time.
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