Friday, June 10, 2011

Axe Detailer: A Manly Man's cleaner?

This ad for the Axe Detailer shower tool gets straight to the point."Get your parts clean with the Axe Detailer shower tool" is definitely manly...or is it? Should a man use a scrubber to clean himself? Axe does a very great job of taking away the "girly" feel to bath scrubbers by changing the color to a dark, solid, and metallic style. They also use words like "guy parts" and "tool" to show the rugged toughness about an object that is used for cleansing. At the end of the day, it is still a scrubber, right? By adding a rough scrubber that is attach to the normal scrubber, it turns the "feminine" object into something accessible for the Paul Bunyans of the world.

No comments:

Post a Comment